World of Fresh Fruits & Vegetables
A revolutionary concept in Fruits & Vegetable Trading.
Serving the UAE Since 1994
Our Corporate Identity
Logo Guidelines
Color Scheme.
Usage.
Do's & Dont's.
Office Collaterals
Office Stationery,
Promotional Flyers/Brochures etc.
Signage
Office Sign Board
Vehicle Graphics Etc.
Logo Guidelines
Color Scheme. Usage. Do's & Dont's.
Office Collaterals
Office Stationery, Promotional Flyers/Brochures etc.
Signage
Office Sign Board, Vehicle Graphics Etc.
Logo Guidelines
Construction & Presentation
Color Codes
Electric Green (Leaves)
CMYK: C-100, M-0, Y-100, K-0
RGB: R-0, G-166, B-81
Hex: #00a550
Medium Blue (Text)
CMYK: C-100, M-100, Y-0, K-20
RGB: R-38, G-36, B-123
Hex: #25247b
Logo Color Variations to be used according to usage environment
Full Color Logo
for White/Light Backgrounds
Reverse Logo for Dark Backgrounds
B&W/Greyscale Logo
Usage Guidelines
Logo should not be altered in any way, causing it to lose its integrity by stretching or presenting it in a way that is not harmonious with the rest of the brand’s voice.
Clearance Area: There should be sufficient clear space around the logo to let it breath and prevent it’s clarity and visual impact from being obstructed.
Sizing: Logo should be sized in a way that it is readable, the right elements are emphasized, and it does not feel unsteady. Logo should be legible at every size. Sizing needs to be consistent across. Logo should be effective.
Do's & Don'ts when using the Logo
Watermark should be Max @ 20% Transperancy
Below Example @ 20% transparency
Logo should not be used with low-saturation.
Below Example @50% which is not recomended
Do keep the original proportions
Don’t stretch or condense
Always use the high-quality logo
Don’t decorate the logo with blur/scatter/feather etc.
Brand Application Areas
Office Sign Board (Exterior)
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